Sorry about the absence. I hope to be back by
September 15 October 6, with a full explanation. Or, at least, a decent excuse.
Hello and welcome to the E-ditorial. The E-, by the way, is similar to the e- in e-mail.
If it's bad manners, it's bad business.
Jim Sterne http://www.targeting.com
firstname.lastname@example.org Target Marketing
Author: "World Wide Web Marketing" 805-965-3184
and "Customer Service on the Internet Consultant
The above quote is from way back in 1996, generations ago in computer terms. However, this ancient wisdom still holds true today. A long while ago on comp.infosystems.www.authoring.html some asked a question:
>SUBJECT: Re: Design Ethics/Integrity. Do they matter?
The original poster had happened on a site that said good web design was not important for professional web designers because, among other reasons, "most clients don't know the difference between a page that has been designed well and a poorly designed page", and that a page that looked good on some browsers but lousy on others would be a loss to the client, not the web designer. The poster was disturbed by the "advice", but was uncertain as to its value.
The question proposed was: Should Integrity or Money be more important?
My reply was as follows (slightly altered):
- What if your client buys the page, then goes home and tries it on his browser and it looks like garbage? Who do you think will get the blame?
- If a potential client is looking for a web-designer, and she accesses your web-site and it looks like garbage will she hire you?
- If you put together a portfolio of URL's you created to show potential clients, and a potential client browses on the wrong browser, see question 2.
People talk about the conflict between Integrity and Money, but I believe that in the long run, if you do a slip-shod job you will have neither.
I believe that applies to much more than just web design. There is a saying (and Iwish I could remember who said it so I could attribute it): The only thing a customer remembers better than good service is bad service.
Unethical behavior may possibly produce short-term profits, but in the long run, it can lead to customer alienation; loss of status among peers, colleagues, competitors; and possible lawsuits.
I try to have the highest ethics possible. I may not always succeed, but I try.
It's good business.
That's my opinion. What's yours?
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